BROADCASTS.com

Emily Chang is a master bridge builder \u2013 and it\u2019s made her a wildly successful leader in the US and in Asia. As the CEO of McCann Worldgroup China, she bridges US and Chinese cultures to establish brands that are thriving, global, and remarkably agile. We\u2019ll talk about the differences between the two markets, and how brands can succeed in the notoriously challenging Chinese market. We\u2019ll also talk about another kind of bridge\u2014between people\u2014and how Emily literally opens her home to those in need and how that led her to the concept of social legacy, the topic of her bestselling book\xa0Spare Room. We\u2019ll also talk about capacity and how to take control of your time \u2013 perhaps the most valuable commodity of all. There\u2019s a lot to learn from this leader who, prior to McCann, was a top exec at Starbucks China, InterContinental Hotels Group China, Procter & Gamble, and Apple.\xa0 \xa0\xa0\xa0\xa0

BIO:

Having catalyzed a turnaround for McCann Worldgroup China in just over a year, Emily Chang is a true changemaker whose drive for O+O branded experiences and cross-cultural team leadership have delivered record-high results for the agency.\xa0

Emily has always positioned creativity and innovation at the center of her business strategy, even in her first two decades leading client-side businesses. So, when she joined McCann Worldgroup China as CEO in Sep 2020, Emily was thrilled to help brands deliver delightful, integrated customer experiences that earn a meaningful role in people\u2019s lives. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams tripled digital tender across stores, helped open the Starbucks Shanghai Roastery, and launched the brand\u2019s delivery program.\xa0

Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China, where she led all commercial functions across Greater China. Looking after 320+ hotels and a team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences. Prior to IHG, Emily worked for a combined 15 years at Procter & Gamble and Apple.

\xa0

As a champion of DE&I, she is committed to creating a positive culture of belonging at work and in fact, sees Conscious Inclusion as a core business strategy. Emily injects a \u2018positive spirit\u2019 in the workplace, prioritizing wellness, fun and active engagement. Among other significant improvements, McCann has seen \u201cI see opportunity for potential growth\u201d increase +88% and \u201cMy well-being is cared for\u201d improve +70% over the last three bi-annual surveys.\xa0\xa0

\xa0

In 2022, Emily was awarded \u201cWomen To Watch Greater China\u201d by Campaign Asia, one of the most prestigious recognitions in the marketing & advertising industry. She also contributes time to support the industry\u2019s development by delivering lectures like at Tsinghua University, AmCham, and FBIF, and judging awards like New York Festivals AME Awards. Emily sits on the board of SOS Children\u2019s Villages and recently published a best-selling book called \u201cThe Spare Room,\u201d also the topic of her first TEDx Talk. She enjoys spending time with Minki, her husband of 22 years, Laini, her thirteen-year-old daughter, Holly Berry their rescue dog, and Scarlett the pygmy hedgehog.\xa0