Future Live: Recruitment Advertising
Back in April, I ran a live podcast conference on the future of talent acquisition in partnership with the team at TA Tech. We had ten excellent speakers across five topic sessions, and I'm delighted to now be able to bring you the content to you as a series of podcasts. I'm releasing these every Friday for the next few weeks, so if you don't want to miss them, make sure you have subscribed to the show.\n\nFollowing on from the Recruitment Marketing session last week, this week's release is the panel debate on Recruitment Advertising. My highly knowledgeable guests were Ellie Harte, Recruitment Partner Talent Attraction from Atkins and KJ, CEO of Joveo.\n\nWe are at a real inflection point with recruitment advertising now, and this discussion will give you some clear insights into the strategies and technologies that will shape the future.\n\nIn the conversation, we discuss: \n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The current state of the market\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Shortening attention spans and changing media consumption habits\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The imbalance between supply and demand\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0How can employers stand out\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Outcome-based advertising\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Data and predictive analytics\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Understanding target audience and segmentation\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Testing messaging\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The power of authentic content\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Automation\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0What future shifts can we expect to see?\n\nListen to this podcast on Apple Podcasts.