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b"Employer branding is under pressure in many organizations at the moment, and layoffs and budget cuts are hitting the function hard. However, anyone with even the most basic understanding of employer and talent branding can see how short-sighted this is and how vital building an employer brand is for a company's long-term future.\\n\\nSo how can we highlight the importance of employer branding and make employers see it as an essential function?\\n\\nMy guest this week is Alex Her, Head of Employer Branding at GoDaddy and a global advocate for its importance. Alex has some excellent advice on illustrating impact and ROI and some interesting insights into the future.\\n\\nIn the interview, we discuss:\\n\\nCurrent challenges and why employer branding is even more important now\\n\\nThe offboarding experience\\n\\nDemonstrating strategic value and ROI\\n\\nWhat are the most powerful metrics?\\n\\nStorytelling\\n\\nChat GPT, AI, and technology\\n\\nDoing the work\\n\\nWhat does the future of employer branding look like\\n\\n\\nIf you want to hear more from Alex, he is speaking at RecFest USA, which is taking place on the 13th & 14th of September in Nashville. Take it from me as someone who has been to RecFest many times; it is a unique and hugely valuable experience.\\xa0\\nYou can find out more here\\xa0 and as a Recruiting Future listener, you can get 50% off the ticket price by using the promo code Recruitingfuture23\\n\\nListen to this podcast on Apple Podcasts."