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Nick Williams is the Director of Recruiting at Paul Transportation. Nick has won multiple awards. In 2016, he got the Governor\\u2019s Commendation for Outstanding Hiring Practices. In 2017 and 2018 he was a finalist for National Recruiter of the Year.

\\u201cIn this industry, it costs -- on average -- $5000 to hire a new driver. And those are the experienced drivers that don\\u2019t need additional training. If you retain just one of those drivers, you\\u2019ve saved $5000.\\u201d

- Nick Williams

What you\\u2019ll learn about in this episode:

• The recruiting efforts at various schools that led to Nick winning the Governor\\u2019s Commendation
• The struggles Paul Transportation faced by revving their recruiting efforts up too quickly
• How Paul Transportation made their recruiting efforts stronger that led to the National Recruiter of the Year nominations
• Geomarketing: how Paul Transportation looked at where they should have been getting hires from but weren\\u2019t and boosted their recruiting there
• The retention strategies Paul Transportation used after their retention rates dipped and some of the great benefits they gave their drivers
• The importance of communicating with drivers in a way that is convenient for them and also personalized
• Paul Transportation\\u2019s open door policy for drivers to submit feedback
• The \\u201cDriver At Risk\\u201d report that Nick developed to connect with the most at-risk driversRemoving the barriers on the people who are working to retain the drivers in your fleet, even if that means they can call meetings with the owners every single day to make sure retention efforts are focused on
• The ROI of retaining drivers
• The proprietary retention software that Paul Transportation is developing right now