Episode 171 - The Insiders Guide to Driver Recruitment Marketing with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
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If you\\u2019re struggling to attract drivers, then don\\u2019t miss this second installment of Recruit and Retain fresh from the Iowa Motor Truck Association.\\xa0
In this episode, discussing all things driver recruitment marketing, are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.
\\u201cWe have four different generations of folks working today in the trucking industry, and all of them respond differently to different things, and are interested in different things that they\'re going to experience at the workplace.\\u201d
So if you\\u2019ve been wondering what to put on your FB ads to catch a driver\\u2019s eye. If you\\u2019re not sure how to differentiate your carrier (hint - be unique). Or if you have a very small marketing budget, then download and listen to this latest episode and take advantage of not one, but three perspectives on how to up your marketing efforts.\\xa0
\\u201cPeople don\'t necessarily move because something is better. When we\'re using a lot of social media for advertising, it does have to stand out. Otherwise it doesn\'t filter through the noise.\\u201d
What you\\u2019ll learn about in this episode:
- How to write effective FB ads
- The importance of language in marketing
- Why you should highlight your internal core values in your ads
- How to improve the quality of your leads
- Marketing tips on a small budget
How to connect with guests:
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