Episode 170 - The Importance of Pay & Culture with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association
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Just how important are pay and company culture when recruiting and retaining drivers?\\xa0
Joining Chad to discuss these hot topics are three very special guests from the Iowa Motor Truck Association - Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.\\xa0
If you\\u2019re struggling to recruit or retain drivers, it\\u2019s usually to do with one of three things: pay, marketing or company culture, with pay being the number one driver pain point.\\xa0
But just what is the most impactful thing carriers can do when it comes to pay to get drivers to come on board? Pay market rate, consistently. Drivers want to know how much they\\u2019re going to get paid, when they\\u2019re going to get paid, and when they\\u2019re going to get a pay rise.\\xa0
\\u201cI feel like most companies think if I just had the highest pay, I would get the drivers. But we know there are companies out there that are the highest payers, but the drivers are not necessarily just flocking to those companies.\\u201d
And it\\u2019s not just pay that helps retain drivers. The driver\\u2019s relationship with the organization and their dispatcher, how they\\u2019re shown respect at work, whether the carrier puts their core values into actions. These aspects of workplace culture are vital to recruiting and retaining drivers.\\xa0
\\u201cIf you were to send a mass email out to your entire organization and ask what your core values are, how many people would have to Google those to determine what they are?\\u201d
To hear all this and more, don\\u2019t miss this latest episode of Recruit and Retain.\\xa0
What you\\u2019ll learn about in this episode:
- Why consistent pay is essential
- The lower the pay, the higher the turnover
- High pay does not guarantee drivers
- The driver/dispatcher relationship
- What respect in the workplace looks like
How to connect with the guests:
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