Episode 157 - How Farmland Fresh Dairies Retains Drivers

Published: March 24, 2021, 11 a.m.

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If you want to reduce turnover in your carrier, don\\u2019t miss D\\xedana Palmera, recruiting manager at Farmland Fresh Dairies, based out of New York, share how they maintain a driver turnover rate of just 10-15%.\\xa0

Farmland Fresh Dairies isn\\u2019t a carrier for every driver, they have different divisions for different customer needs. For some customers, they provide a service called \\u2018customized distribution\\u2019, which requires drivers to do a little more work than merely backing up the lorry into the unloading dock.\\xa0

In this role, drivers typically need to work through the night, delivering their high touch freight directly into designated areas within the individual retail stores, letting themselves in with their own key.\\xa0

You\\u2019d think therefore, Farmland would have a high turnover rate, but they don\\u2019t. From their impressive driver benefits package, through to their driver bonus program, as well as instilling loyalty through their driver apprenticeship program, download and listen to this latest episode to learn more.\\xa0

What you\\u2019ll learn about in this episode:

  • Customized distribution
  • Pre-employment assessments
  • Driver pay and benefits
  • Metrics for their weekly bonus program
  • The driver apprenticeship program

How to connect with D\\xedana Palmera:

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