Podcasts Business Recruit & Retain: Trucking Edition Episode 118: Recruiting, retaining, marketing and mediating with the Dr Phil of Trucking, Charles Gracey [Rebroadcast]

Episode 118: Recruiting, retaining, marketing and mediating with the Dr Phil of Trucking, Charles Gracey [Rebroadcast]

Published: Jan. 1, 2020, noon

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Who better to discuss recruiting and retention with than someone who\\u2019s worked their way through the trucking ranks and who\\u2019s seen a lot of the industry, from all different angles?

Because that\\u2019s who Chad is talking to in this episode.\\xa0

Charles Gracey is a former driver turned Retention, Recruitment and Marketing Manager for Arka Express and has a wealth of knowledge to share on all things recruitment, retention, marketing and mediating.\\xa0

\\u201cSo yeah, I grew up in the industry. My father worked in the industry, both as a driver and terminal manager for a bigger company. I remember growing up in it as a kid and coming to work with him and being super excited.\\u201d

There are so many takeaways from this episode it\\u2019s hard to know where to start\\u2026 from having a driver manager engage with the recruiter when there\\u2019s a driver issue because of the initial rapport they will have built up, through to taking a proactive direct approach with potential drivers on social media, through to the Veteran\\u2019s programme Arka Express have in place specifically for Vets, no one else.\\xa0\\xa0

That\\u2019s not all though, that\\u2019s just scratching the surface. So if you want a whole heap of best practice advice on recruitment, retention and marketing in the trucking industry, from an expert, then don\\u2019t miss this episode.\\xa0

What you\\u2019ll learn about in this episode:

  • The most popular reasons drivers give for leaving a job
  • The importance of being personable when recruiting drivers
  • How Charles vets potential drivers
  • Don\\u2019t look to recruit drivers, look to recruit team mates
  • How Charles splits his day between his recruitment, retention and marketing efforts
  • Charles\\u2019 process for driver retention\\xa0
  • What it takes to be a top recruiter
  • Using social media in your recruitment marketing efforts
  • Arka\\u2019s Veteran driver programme
  • Cultivating Arka Express company culture

How to connect with Charles Gracey:

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