Podcasts Business Recruit & Retain: Trucking Edition Episode 116: How to Activate Your Passive Driver Referral Program

Episode 116: How to Activate Your Passive Driver Referral Program

Published: Dec. 18, 2019, noon

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Do you struggle with your driver referral program?\\xa0

Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it\\u2019s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they\\u2019re a carrier with 400 trucks).\\xa0

So why don\\u2019t passive driver referral programs work better? Why don\\u2019t they yield larger dividends?

In this episode of Recruit and Retain Chad discusses why a passive referral program doesn\\u2019t work. More importantly why, if you want to take advantage of referrals, you can\\u2019t leave the task of referring up to the drivers alone.\\xa0\\xa0

\\u201cAnd I think there is a problem with ongoing awareness. Drivers don\'t think about this on a daily basis. And companies aren\'t promoting it on a daily basis. I think that\'s a marketing problem.\\u201d

What you\\u2019ll learn about in this episode:

  • The problem with passive driver referral programs
  • How to create an active driver referral program
  • Training drivers in sales tactics to get more referrals
  • How to take advantage of a \\u201cthank you\\u201d
  • Getting referrals from introverts
  • Using technology to manage driver referral programs
  • The ROI of a driver referral program

How to connect with Chad Hendricks:

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