The Psychology of Beer w/ Dr. Nick Carleton
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Do you run headlong into new beer styles and flavours or do you wait for friends and experts to give their opinion before you take a sip? Dr. Nick Carleton is a psychology professor at the University of Regina who studies human behaviour. We discuss the power of suggestion when it comes to tasting and trying new beer styles and what that means for the craft beer industry.
\\nWe also drink and discuss Kick-Ass Coffee Cream Ale by Arrowhead Brewing in Invermere, B.C.
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\\nStudies:
\\nUncertainty Intolerance: https://www.tandfonline.com/doi/abs/10.1080/16506073.2018.1476580
\\nFear of the Unknown: https://www.sciencedirect.com/science/article/pii/S0887618516300469?via%3Dihub