Marketing Your Therapy Business
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Marketing your therapy business might make you feel disgusting. That means you\\u2019re doing it wrong. WRONG.
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This is the fifth in a 6-part series of minisodes. In each one, I\\u2019m geeking out about an aspect of your business that matters.
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To market your therapy business, you need a framework to help you understand your unique business, and you need to do a few things really well. You do not have to do everything and in fact you CAN NOT do everything.
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Topics discussed:
- Why you have to choose which marketing activities to do and let go of the rest
- A 2-part framework for understanding your unique business
- Part 1: Leveraging your Superpowers
- Part 2: Knowing your Right-Fit Client
- Questions to ask about any potential marketing activity so you\\u2019ll know whether it\\u2019s for you
- The 2 components you DO need in your marketing plan: a strong online presence and a solid networking plan
- Choosing the right additional activities to speed up your marketing
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Why is this all such a big deal? When you\\u2019ve got clarity about your marketing plan, you won\\u2019t be overwhelmed and you won\\u2019t find marketing disgusting anymore. You\\u2019ll get better and better at bringing your right-fit clients into your business.
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In The Superpower Method For Therapists\\xae Program, we dive deeper into your marketing plan. You walk out with a marketing plan that works AND that you\\u2019ll actually follow through with. Superpower Intensive is an opportunity to go through the program in 3 days, with me, in Berkeley, California, from Friday, August 24th through Sunday, August 26th. Learn more and apply now.
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Show notes at http://coachingwithannie.com/podcast/68
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