Filling Groups With Cynthia Hoffman
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Running groups is an attractive option for a therapist. Clinically, we love the possibilities a group provides. As entrepreneurs, we love the idea of serving more than one person at a time, but it can be challenging to fill groups. Cynthia has managed to keep several groups full for the past 7 years, and I got the behind the scenes story of how she does it. We also talked about her journey starting out in private practice as a single mom and her next possible steps to expand her practice. You\\u2019ll love Cynthia\\u2019s openness and honesty about her entrepreneurial journey.
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Topics Discussed In This Episode:
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- How her niche became harm reduction sort of by mistake
- All the marketing tools she used to build multiple groups
- Her hardcore networking strategy
- Why she\\u2019s becoming a sex therapist as well
- Using listservs successfully and thoughtfully
- Moving into mentoring the next generation of harm reduction therapists
- Fees for her groups and sessions (real numbers as usual!)
- Pros and cons of possibly expanding to a group practice
- How she made it work as a single mom starting a private practice
- How to create content while leveraging your superpowers
- How she makes short and long term plans using lists
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Show notes at http://coachingwithannie.com/podcast/cynthia-hoffman
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