Ep 2: Vision & Clarity
It's on. Elisha and Shannon apply their very obvious podcast charisma to a subject that resonates for both - clarity and vision in crafting their business. For Shannon, poor customer service experiences honed her focus on shaping how Urban Waxx receives clients. From the first visit to her website - with intentional language promoting "accessible luxury" - to when the client walks out of the salon, the vision is to provide each customer with a positive experience. And then there's change. After ten years of business, Shannon finally raised her prices... with a lot of convincing and unnecessary angst. Some clients walked away, only to return for the quality only her salon provided. Change is hard, but you have to clear space for it, as it's a necessary function of business (and life) to stay relevant. Drawing from her Soul Work, she credits her success to being "obsessed with crafting a finite experience for another human being." And she details her evolution from a white-blonde platinum haired business owner on a shoestring budget, pregnant and living off a Filet O' Fish a day, to a powerhouse entrepreneur who took the advice of a kind designer buddy to get her businesses' vision on track. Real Talk, Real Change continues to live up to its name, providing a cool fly-on-the-wall perspective of two likeminded bossladies chatting about their successes (and failures), while preparing you for what comes next.