The Evolving Role of a CMO
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One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We\\u2019re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.
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