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As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy.\\xa0In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group.\\xa0We\\u2019re talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, link building, and so much more.