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In this episode we speak with Ishay Green, a serial entrepreneur and investor after 2 exits (and 2 secondary exits - don’t worry he explains what that means). Ishay seems to have figured out the formula for making money, or as he calls it “he sees the machine”. We talk about what he looks for when considering investing in a startup. What differs between startups that have figured out the money machine and those that haven’t. And what this all has to do with “the Uber napkin”. We asked Ishay how come he sold companies with a clear potential to make him a billionaire. He answered that the amount of money that you need is equal to the force you want to apply on the world. He feels he has enough money to retire so he can afford to focus on creating the impact he wants on the world. We talk about the role of the CEO in a startup - Ishay believes the CEO is the king of the company with almost limitless powers. He shared that in retrospect, he feels that had he been the CEO in companies he’s sold, he could have led them further than the point he was able to without the powers of the CEO. Ishay believes that the chances of creating a billion dollar startup nowadays are against entrepreneurs. He explains why and what it has to do with the “frequency graph”. Hint: you’d need to create a new heroin in a world where heroin already exists. We talk about the scary brainwashing process we’re all exposed to as a society. Through online platforms, a few large companies are basically controlling our brains and decision making processes. Ishay backs this up with data from an academic research that has yet to be published but proves this isn’t fiction. It’s real and none of us are above it. Checkout the full interview and enjoy your listen