E38 - Ido Safruti (Co-founder and CTO of PerimeterX)
b'In this episode we speak with Ido Safruti, co-founder and CTO of PerimeterX, a company that provides digital threat protection for businesses and is valued at nearly a billion dollars. \\n\\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/ido-safruti-co-founder-and-cto-of-parameter-x/\\n\\nThe company was named number 49 on Deloitte\\u2019s Fast 500 Ranking Highlights with an incredible 3,637% Growth in just Three Years. \\n\\nWe discuss:\\n\\n\\u2022\\tHis path to founding his own startup\\n\\u2022\\tThe challenge of selling a solution in the realm of protection and prevention where the pain isn\\u2019t necessarily felt till it\\u2019s too late\\n\\u2022\\tHow they gained their first customers and the POC process they went through\\n\\u2022\\tThe concept of design partnerships with users as part of a validation process. \\u201cPeople are extremely happy to talk when you\\u2019re not trying to sell them a product, once you move over and say OK now I have a product and I want you to buy it, they\\u2019re more suspicious and care about their time. But I know for myself, if a founder calls and says \\u2018hey I have an idea, I want to get your perspective on it\\u2019 I\\u2019m always happy to share some time and provide feedback\\u201d\\n\\u2022\\tThe importance of listening to your potential clients\\u2019 needs and challenges\\n\\u2022\\tThe power of human relationships\\n\\u2022\\tNavigating team growth\\n\\u2022\\tThe cost of a wrong hire\\n\\u2022\\tMuch more!\\n\\nThere\\u2019s a lot entrepreneurs and intraprenuers can learn from this guy, we hope you enjoy your listen!\\n\\n\\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\\n\\nYou\\u2019re also welcome to follow Ronen and Noa on Linkedin\\n\\u2022\\tRonen Menipaz on Linkedin\\n\\u2022\\tNoa Eshed on Linkedin \\n\\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\\n\\nSome further resources:\\n\\u2022\\tReal Life Superpowers podcast on Ctech\\n\\u2022\\tThe podcast website'