E28 - Neal Schaffer (Forbes Top 50 Social Media Power Influencer, Keynote Speaker, Author)
b'In this episode we speak with Neal Schaffer, a recognized leader and university educator who helps businesses maximize their social media presence through his:\\n\\n\\u2013 Social media agency\\n\\u2013 Strategy consulting\\n\\u2013 Keynote speaking and \\n\\u2013 Award-winning books \\n\\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/neal-schaffer-forbes-top-50-social-media-power-influencer-keynote-speaker-author/\\n\\nHe\\u2019s been named a Forbes Top 50 Social Media Power Influencer two years in a row. \\n\\nHis portfolio includes:\\n\\n\\u2013 Fortune 50 enterprises\\n\\u2013 Grammy award-winning musicians\\n\\u2013 and leading brands\\n\\nHe\\u2019s a man of the world with a deep connection to his internal compass, pursuing his hobbies and professions with passion and vigour. \\n\\nHe studied Chinese in University. In his senior year he switched to Japanese and started working in a Japanese semiconductor manufacturer in Kyoto, marking the \\u201cofficial\\u201d kickstart of his exceptional career. He started out in accounting and finance but after two years, he found more interest in sales and marketing and transitioned into a role in the company\\u2019s overseas sales department. \\n\\nHe was certain there\\u2019s strong business potential for the company in China, so he paved his way into leading the launch of the company operations in China. He didn\\u2019t sit around and wait for anyone to choose him \\u2013 he charged forward and made it happen. \\n\\nThe next step in his journey was joining a Canadian startup to launch their Asian operations, helping to grow their Asian market share dramatically. \\n\\nAfter 9 years in Japan he returned to the US. Returning wasn\\u2019t an easy ride and he came to the realisation that he needed to reinvent himself and to build something of his own \\u2013 something that nobody could take away from him.\\n\\nAnd another thing clicked \\u2013 since he had returned to the US he had been gaining a lot of experience and understanding of Linkedin and the business potential it bears.\\n\\nThese notions kickstarted his current solopreneur chapter \\u2013 he wrote a book, which led to speaking deals, which led to him opening his current consulting business. \\n\\nIn many ways his experiences in the Far East equipped him with a special skill set that brings a deep and unique dimension to his doing. \\n\\nWe discuss: \\n\\n\\u2013 The Deming Cycle \\u2013 PDCA (Plan\\u2013Do\\u2013Check\\u2013Action) and how it influenced the way he approaches processes and strategies\\n\\u2013 Navigating cultural differences\\n\\u2013 Sales \\u2013 the power of patience, listening, adding value and turning down prospects that aren\\u2019t a good fit \\n\\u2013 Influencer marketing \\u2013 inciting word of mouth\\n\\u2013 The challenges of being a solopreneur\\n\\u2013 The significance of building personal brand\\n\\u2013 The tremendous importance of personal relationships \\n\\u2013 Pivoting as an ongoing reality\\n\\u2013 And more!\\n\\nThis is a super-important listen to anyone looking to calibrate their doing and to be in sync with their gut, their interests and their abilities. We hope you enjoy it!\\n\\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\\n\\nYou\\u2019re also welcome to follow Ronen and Noa on Linkedin\\n\\u2022\\tRonen Menipaz on Linkedin\\n\\u2022\\tNoa Eshed on Linkedin \\n\\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\\n\\nSome further resources:\\n\\u2022\\tReal Life Superpowers podcast on Ctech\\n\\u2022\\tThe podcast website'