E20 - Marcus Sheridan (IMPACT, Bestselling Author, Web Marketing Guru, Keynote Speaker)
b'In this Episode we speak with Marcus Sheridan. Named \\u201c1 of 20 speakers you don\\u2019t want to miss\\u201d by Forbes, he\\u2019s been called a \\u201cWeb Marketing Guru\\u201d by the New York Times. \\n\\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/marcus-sheridan-impact-bestselling-author-web-marketing-guru-keynote-speaker/\\n\\nHis Book, \\u201cThey Ask, You Answer\\u201d was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, he gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning IMPACT, a leading inbound marketing agency.\\n \\nRather early in his career, Marcus figured out a somewhat intuitive methodology that can help businesses grow and retain their customer base. That sounds like a promise that would make any critical thinker raise an eyebrow. But the fact of the matter is, Marcus is calling out a truth that is such common sense that once listening to him, you can only be left to wonder how come it\\u2019s not a best practice. TLDR; be transparent and make sure you provide your prospects and customers with ALL the info they want to know. And that includes the good, the bad, and the ugly. The reality is that most companies aren\\u2019t willing to address the hard questions. \\n \\nThere\\u2019s so much more to be learned from Marcus. The second edition of Marcus\\u2019s book has been released. In the following link you can find the first several chapters available as a download for free: https://marcussheridan.com/they-ask-you-answer/ \\n \\nWe strongly recommend reading it and, of course, listening to this interview.\\n\\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\\n\\nYou\\u2019re also welcome to follow Ronen and Noa on Linkedin\\n\\u2022\\tRonen Menipaz on Linkedin\\n\\u2022\\tNoa Eshed on Linkedin \\n\\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\\n\\nSome further resources:\\n\\u2022\\tReal Life Superpowers podcast on Ctech\\n\\u2022\\tThe podcast website'