E18 - Enon Landenberg (Bosco, E-Dologic, TEDx speaker)

Published: Sept. 2, 2019, 9:28 a.m.

b'In this episode we speak with Enon Landenberg, a serial entrepreneur, well known expert in the interactive media field, highly sought after lecturer at technology conventions and a featured TEDx conference keynote speaker. \\n \\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/enon-landenberg-bosco-e-dologic-tedx-conference-keynote-speaker/\\n\\nThe way Enon sees it, he spent years motivating people to spend more money on things they don\\u2019t need. In 1998, when he was 26 years old he founded E-Dologic, Israel\\u2019s first interactive advertising agency. It was a huge success and in 2001 the company was acquired by Publicis Group SA. He stayed busy but kept looking to do something meaningful with the experience he\\u2019s gained that will amount to more than just money. \\u201cI was feeling that I want to do something that I\\u2019m proud of what I\\u2019m doing and not only of the results.\\u201d\\n \\nThat lead him to participate and lead various ventures such as managing the marketing of the podcast\\u2019s featured non-profit - space IL. It\\u2019s in his current venture Bosco that he\\u2019s found his life\\u2019s mission. Bosco is a mobile app that detects unusual events or threats, and notifies parents when their children might need protection. \\n \\nThe venture is on constant growth with offices in Brazil, Mexico, USA, UK, Spain, Netherlands, Singapore, Turkey, Indonesia, Japan and Israel. To date they have 450,000 users, and it\\u2019s growing.\\n \\nThough the company is not yet profitable, this is a great example of the magic that happens when you have a strong \\u201cwhy\\u201d, combined with the right team, all aligned around one vision. The app is contagious and anyone listening will most likely agree, it\\u2019s one of those products that\\u2019s in the right place, at the right time solving a need that any parent has. In a value based economy, this is the upmost example of a win-win venture. \\n \\nWe discuss:\\n \\n- Parenthood in a digital era, how the internet shifted the position of parents in the house. \\n- How the concept of privacy has changed these days.\\n- Being an employee vs. an entrepreneur.\\n- The stress of an entrepreneurial life.\\n\\nAnd much more...\\n\\n\\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\\n\\nYou\\u2019re also welcome to follow Ronen and Noa on Linkedin\\n\\u2022\\tRonen Menipaz on Linkedin\\n\\u2022\\tNoa Eshed on Linkedin \\n\\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\\n\\nSome further resources:\\n\\u2022\\tReal Life Superpowers podcast on Ctech\\n\\u2022\\tThe podcast website'