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b'In this episode we speak with SEO genius, author and serial entrepreneur Rand Fishkin. Rand built MOZ a 45 million dollar a year venture that\\u2019s a b2b software for marketers helping companies rank well in Google. \\n\\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/rand-fishkin-moz/\\n\\nHe\\u2019s recently founded a new company called SparkToro. He\\u2019s also published a new book called Lost and Founder, which is basically a cheat roadmap for entrepreneurs. It\\u2019s PACKED with experience based tips on what actually works without BS. It\\u2019s egoless and transparent at almost unbelievable levels, and as you\\u2019ll hear, such is Rand.\\n\\nWe discuss:\\n\\nThe irony of founding a company that makes millions in revenue but not being able to become rich due the complexity of being venture backed\\n\\nHow so called \\u201clifestyle businesses\\u201d are underestimated and essentially only one path is marketed to entrepreneurs, making it appear as if there\\u2019s only one choice - to be venture backed \\u201call of the attention and all of the accolades go to a handful of companies that grow fast and have big exits and big fundraising events. You never read in the newspaper in the tech press about a company that makes 2M dollars and 500K of that is profit for its owners, even though that\\u2019s a great story that\\u2019s wonderful for the founders, that\\u2019s never talked about, never read about, reporters don\\u2019t investigate. BUT someone raises 2M dollars - that story is everywhere even though 90% of venture outcomes don\\u2019t return enough money to be considered a success for the fund\\u201d.\\n\\nThe complexity of working with family.\\n\\nThe risks of becoming overconfident and turning down acquisition offers under the assumption that you can do better. \\u201cIn this world where dollars are chasing, not dollars, not profitable businesses, not sort of good survivable businesses but growth and growth alone, you should recognize that even at small revenue numbers, having a high growth rate is potentially your most exciting asset. And when you have a very high growth rate, even when you\\u2019re small, that might be a great time to market and sell your business\\u201d\\n\\nThe power of vulnerability.\\n\\nAnd so much more..\\n\\nWe hope you enjoy this and learn from him as much as we did!\\n\\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\\n\\nYou\\u2019re also welcome to follow Ronen and Noa on Linkedin\\n\\u2022\\tRonen Menipaz on Linkedin\\n\\u2022\\tNoa Eshed on Linkedin \\n\\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\\n\\nSome further resources:\\n\\u2022\\tReal Life Superpowers podcast on Ctech\\n\\u2022\\tThe podcast website'