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Word of mouth is one of those things that gets around like a California wildfire. Brand building is crucial in EVERYTHING that you do. We are our own walking billboards. If that is the case what would people say about you? What do you want them to say about you? As you build your brand you establish a network. Stefan Aarnio knows a lot about brand building, and it is something he not only teaches but lives by. He is also an author of 5 books because he believed, his investment in knowledge was the most important investment he could make and one that would later be his ticket out of a life of poverty.