Why Marketing Research Is the First Step to Success
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Carrie Arndt, Senior Research Executive at MMR Research Worldwide, joins the Real Food Brands Marketing Podcast to discuss ways good marketing research can help you stand out from the competition and connect with your\\xa0ideal\\xa0customers.\\xa0
In This Episode:\\xa0
- Ways\\xa0MMR Research Worldwide\\xa0helps brands with\\xa0qualitative and quantitative research\\xa0
- Types of research businesses can conduct when\\xa0developing food\\xa0packaging\\xa0\\xa0
- Why\\xa0chasing\\xa0design trends\\xa0can be\\xa0detrimental to your marketing strategy\\xa0
- How to balance standing out with fitting in\\xa0with your\\xa0category\\xa0
- Why packaging design can have a significant emotional impact on consumers\\xa0
\\xa0Quotes:\\xa0
\\u201cFormat and structure have a huge influence on success.\\u201d \\u2014 Carrie Arndt\\xa0
\\xa0\\u201cIt is important to visually represent the experience of the product while staying aligned with the promise of the brand.\\u201d \\u2014 Carrie Arndt\\xa0
\\xa0\\u201cEmerging brands need to ground themselves in their own identity.\\u201d \\u2014 Carrie Arndt\\xa0
\\xa0Resources:\\xa0
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