What's the Big Idea?
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Your consumer needs and company advantages are at the core and your brand strategy, but you need something to tie everything together into a unified front. You may hear it referred to as your Brand Essence, or Big Idea. It\\u2019s the singular idea or concept that you want to come to life and run throughout everything you do to bring your brand strategy to life.
In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the importance of identifying the thread that runs through everything that you do and bridges the gap between your internal strategy and external activation.
In This Episode:
- What to expect from the Real Food Brands podcast going forward.
- How identifying your Big Idea can impact brand growth.
- Why some brands soar and others falter, even with comparable products.
- Why your big idea is a thread that needs to run through everything that you do.
- The process you need to work through to get to your Big Idea.
- How you can get some help.