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When most people think of marketing, they think about promotion\\u2014pushing out your message to people and hoping they\\u2019ll decide to buy. But who wants to be \\u201cmarketed\\u201d to anymore? Instead, what if we thought of marketing as connecting?
For this week\\u2019s Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva lays out a 6-step framework for the journey our end consumers go through \\u2013 from when they first hear about your product to deciding to buy it, try it, buy it again, and (hopefully) recommend it to others. We look at all of this through the lens of connecting: creating a two-way conversation with consumers that gets them just as engaged as you are.
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