Podcasts Business Real Food Brands Marketing Podcast The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts

The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts

Published: Jan. 14, 2021, 8 a.m.

b'

In this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the three pillars of a successful food business. You\\u2019ll hear them talk about how brand, financials, and sales strategy are all crucial for building a successful, stable, profitable food or beverage company. Make sure to listen to the end for a free giveaway opportunity!

In This Episode:

  • The three pillars of building a sustainable and profitable food business.
  • Why you should start thinking about brand strategy from day one.
  • The mistake many brands make when it comes to pricing their products.
  • Why so many businesses underestimate the price of labor.
  • Why you shouldn\\u2019t be afraid of being the most expensive product in your category.
  • The hidden costs of distribution.
  • The four main choices you have when it comes to distribution.
  • Example of a brand that is thinking about all three pillars.
  • Where to find details on our giveaway!

Resources:

'