Meeting Consumer Needs - What Are You REALLY Selling?
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Consumers need us more than ever. As their needs are changing to adapt to the "new norm,\\u201d they are building new routines and discovering new pain points that in turn create new opportunities for us to serve, support and delight.
In this episode of the Real Food Brands Podcast, host and Natural Food Brand Strategist Katie Mleziva talks through the Elements of Value pyramid, and how it can help you get more clarity about what you\\u2019re really selling and why it matters to your ideal consumers.
In This Episode:
- A reminder about the three C\\u2019s: Competitors, Consumers and Company \\u2013 and how Katie suggests using this concept to set your brand apart.\\xa0
- Why most brands don\\u2019t need to revamp their entire brand strategy right now.
- How to use the Elements of Value pyramid from Bain & Company to identify your consumers\\u2019 motivations and desired benefits.\\xa0
- Why the Elements of Value are so important to identify what you\\u2019re really selling so you can serve your consumers and build brand loyalty.
- The two exercises Katie recommends to help you put the Elements of Value pyramid into action for your food company.
Resources:
- The Harvard Business Review: \\u201cThe Elements of Value\\u201d
- The Elements of Value interactive pyramid
- Podcast Ep #54: 6 Signs You Should Rebrand Your Food Business
- Podcast Ep #55: How to Create a Brand Story that Converts with Anna Bradshaw
- Connect with Katie on LinkedIn
- Real Food Brands Brand Checkup Scorecard
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands website
- Follow Katie on Instagram