Living the Brand with J. Henry Bourbon
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Joe Henry of J. Henry Bourbon joins the Real Food Brands Marketing Podcast to\\xa0discuss\\xa0the importance of setting a brand strategy and then delivering on your promises through consistent operational and marketing excellence in order to help your company stand out in a crowded marketplace.\\xa0\\xa0
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In This Episode:\\xa0
- The story behind the J. Henry & Sons Wisconsin\\xa0Straight\\xa0Bourbon brand strategy\\xa0
- How J. Henry revived of a dormant heirloom corn to\\xa0help create a unique mash bill\\xa0
- Why J.\\xa0Henry put quality over profit to age their bourbon for five years before\\xa0their initial release\\xa0\\xa0
- How the\\xa0wildly\\xa0inconsistent weather in Wisconsin actually benefits the bourbon aging process\\xa0
- Why sampling is so important for smaller food and beverage companies\\xa0
- Why saturating your core market(s) is important before expanding too quickly\\xa0
- How to turn\\xa0onsite events and\\xa0demos into memorable experiences\\xa0that create brand advocates
Resources:\\xa0
- J.\\xa0Henry\\xa0Bourbon\\xa0
- J. Henry Instagram (@jhenrybourbon)\\xa0
- J. Henry Facebook\\xa0
- Wisconsin Foodie Episode at J. Henry Farm\\xa0
- Outstanding in the Field\\xa0
- Real Food Brands Marketing Roundtable Facebook Group\\xa0
- Real Food Brands
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