How Well Does Your Food Brand Use Appetite Appeal?
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How can you get the right people excited to try your products, know what to expect, intrigue them to think about how else they can use it, AND be excited to part with their money to get their hands on what you\\u2019re selling? It\\u2019s a simple answer that applies to every food and beverage business in some way, yet many emerging brands don\\u2019t spend enough time on -- appetite appeal.
Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why being intentional about appetite appeal is important and how to use it for your brand.
In This Episode:
- What brand strategy is and how to use it to make your brand stand out.
- Why visuals are so important for your brand, even though your brand is more than your logo.
- What we mean when we talk about \\u201cappetite appeal.\\u201d
- How to get people excited to taste your products.
- What appetite appeal looks like when it\\u2019s done well.
- How to start thinking about what you want, specifically, from your visuals.
- How user-generated content can help.
- Words you can use to activate the senses.
- How to learn more about Katie\\u2019s future Mastermind groups.
Resources:
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