Published: June 27, 2018, 7 a.m.
Join host Katie Mleziva as she breaks down audience personas and gives practical steps to identifying your ideal customer.
- Where to begin when defining your target audience
- Why you should not model your ideal customer only after yourself
- How to validate your ideas and assumptions about your audience
- Questions to answer when building your audience persona
- How to identify your customer’s pain points and needs
- How using your audience persona can guide your decisions