How to Define Your Ideal Audience Using Personas

Published: June 27, 2018, 7 a.m.

Join host Katie Mleziva as she breaks down audience personas and gives practical steps to identifying your ideal customer. 

 

In This Episode: 

  • Where to begin when defining your target audience 
  • Why you should not model your ideal customer only after yourself 
  • How to validate your ideas and assumptions about your audience 
  • Questions to answer when building your audience persona 
  • How to identify your customer’s pain points and needs
  • How using your audience persona can guide your decisions