How Soom Foods Is Building a Category One Relationship at a Time
b'
Amy\\xa0Zitelman, Co-Founder of\\xa0Soom\\xa0Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness\\xa0and trial of the tahini category in\\xa0the\\xa0US market.\\xa0\\xa0
\\xa0
In This Episode:\\xa0
- How Amy and her sisters started\\xa0Soom\\xa0Foods\\xa0
- How\\xa0Soom\\xa0built awareness for\\xa0tahini, a relatively unknown product in the US market\\xa0
- Why it\\u2019s important to have a diverse team with\\xa0complimentary\\xa0skill sets\\xa0
- How to find and build\\xa0genuine\\xa0relationships with influencers, including bloggers and award winning chefs\\xa0
- How\\xa0Soom\\xa0utilizes user generated\\xa0content (recipes)\\xa0in social media\\xa0
- How to build associations with\\xa0adjacent food categories\\xa0to bring awareness to your\\xa0own\\xa0product\\xa0
- How demos can help build your brand even if store traffic is slow that day\\xa0
- Why Amazon can\\xa0help\\xa0small\\xa0food\\xa0businesses\\xa0build an online presence\\xa0
- How\\xa0the\\xa0Soom\\xa0team\\xa0uses social media to build something meaningful\\xa0beyond sales\\xa0
- What single # skyrocketed their visibility on social media\\xa0
Resources:\\xa0
- Soom\\xa0Foods\\xa0Website\\xa0and\\xa0Instagram\\xa0
- Real Food Brands Marketing Roundtable Facebook Group\\xa0
- Real Food Brands\\xa0
- Chef Michael Michael Solomonov\\xa0--\\xa0Zahav\\xa0restaurant and cookbook\\xa0
\\xa0