How Sonar! Foods Brings Their Brands Mission to Life with Maria Garcia Brennan and Pete Brennan
b'
Having a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more.
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of So\\xf1ar! Foods, an organic grain-free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they do with their business. Katie highlights So\\xf1ar! as an example of a natural food brand that is well-aligned on both the front and back end of the business when it comes to supporting the brand strategy, or \\u201cnorth star.\\u201d
In This Episode:
- Why a question from their daughter lead Maria and Pete to start So\\xf1ar.
- How Maria and Pete met and combined their experience to start So\\xf1ar!.
- What it looks like to align a company with your brand strategy from the top down.
- What it means to be certified as a B Corp.
- How pursuing more than profits helps keep So\\xf1ar! grounded.
- How their mission extends to their packaging.
- The trade shows they did that helped them grow their brand.
Resources:
'