How Brooklyn Delhi Blends Cultures in Taste and Design
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Chitra Agrawal and Ben\\xa0Garthus, founders of Brooklyn Delhi, join the Real Food Brands Marketing Podcast to discuss\\xa0taking inspiration from their personal backgrounds and leveraging their professional expertise in food blogging and packaging design firm to start their own food company.\\xa0\\xa0
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In This Episode:\\xa0
- The story behind how and why\\xa0Ben and Chitra started Brooklyn Delhi\\xa0
- How Ben and Chitra educated consumers about their new product\\xa0
- How choosing a product name can affect your target audience\\xa0
- How Brooklyn Delhi got their product placed in Blue Apron meals\\xa0
- Why Brooklyn Delhi takes a fusion style approach to their products rather than a more traditional Indian approach\\xa0
- How Ben captured the cultures of both India and New York in their packaging design\\xa0
- Tips for great packaging design\\xa0
- Why a creative brief is an important part of creating package design\\xa0
Resources:\\xa0
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