Podcasts Business Real Food Brands Marketing Podcast Amazon Success Strategies for Food Businesses with Shannon Roddy

Amazon Success Strategies for Food Businesses with Shannon Roddy

Published: Dec. 23, 2019, 8 a.m.

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We talk a lot on the Real Food Brands podcast about having a Brand Strategy in place to align everything on both the front and back end of your food business to deliver on your brand\\u2019s vision.\\xa0 The same concept holds true within every area of your business; your strategy needs to come to life through your operations, marketing, customer service...even Amazon.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva is joined by Shannon Roddy, an Amazon expert who helps brands develop their Amazon strategy and grow their businesses on Amazon. In this episode, we talk about how to build brand equity, control who\\u2019s selling your product and why Amazon is so important as a product research and branding platform.

In This Episode:

  • Why the value of selling on Amazon goes beyond just sales.
  • The differences between Amazon Vendor Central and Amazon Seller Central.
  • Why you shouldn\\u2019t rely on Amazon for too much of your sales mix.
  • How to get more control over your Amazon listings.
  • Strategies to protect your brand on Amazon.
  • The keys to creating a good product listing.
  • The special offer Shannon put together for Real Food Brands listeners.

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