Podcasts Business Real Food Brands Marketing Podcast 3 Design Tools to Challenge the Status Quo with Fred Hart

3 Design Tools to Challenge the Status Quo with Fred Hart

Published: July 10, 2019, 7 a.m.

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There\\u2019s an old saying that if Henry Ford would\\u2019ve asked people what they wanted, they would\\u2019ve said, \\u201cA faster horse.\\u201d Being a challenger brand in an established food category means you need to be willing to shake up the status quo and take the risks that bigger brands won\\u2019t.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Fred Hart, Creative Director and Partner at Interact Boulder, an entrepreneurial branding and packaging design agency obsessed with the food and beverage industry. We talk about what you can do to stand out as a small to mid-sized food brand, and the three design tips Fred has to differentiate yourself on shelves as well as examples of brands that have done it.

In This Episode:

  • Why brands need to think about more than just branding and packaging from the get-go.
  • How to challenge the category, not the consumer.
  • What BOOMCHICKAPOP did to stand out in a crowded category.
  • The dangers of being different for difference\\u2019s sake.
  • Why people don\\u2019t read, they recognize.
  • How Boxed Water used packaging to differentiate themselves.
  • How to take advantage of color to stand out.
  • Why imagery is key to recognition.

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