Podcasts Business Real Food Brands Marketing Podcast 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy

110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy

Published: May 11, 2022, 7 a.m.

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Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you\\u2019re talking about a website, social media, ads, packaging, etc?

Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie\\u2019s passion for health and wellness \\u2013 and clear messaging \\u2013 and the episode highlights their shared enthusiasm! Listen to hear Celsea\\u2019s six copywriting tips to help your food brand stand out.

In This Episode:

  • The difference between copywriting and content writing.
  • How you can step into the shoes of your ideal audience to know what to write about.
  • Why good copywriting that sparks action starts with good brand strategy.
  • How copy and design can work together to communicate better than each alone.
  • Why telling your brand story is about inviting the customer into a story.
  • Where to look for \\u201csticky copy\\u201d and why it\\u2019s so valuable.
  • A key thing that web pages and emails that don\\u2019t convert are usually missing.
  • How to strike a balance with SEO keywords and a conversational tone.
  • How you can get notified when Katie and Celsea go LIVE in the Real Food Brands Marketing Round Table on Facebook.

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