Published: Aug. 22, 2018, 7 a.m.
Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.
- Why a creative brief is a crucial extension of your brand strategy when it’s time to implement your marketing plan
- 10 sections to include in your creative brief
- Company background
- Project purpose
- Advertising objective
- Ideal audience and insights
- Brand personality and voice
- Message priorities
- Deliverables and format
- Executional mandatories
- Schedule
- Budget