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b'You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the\\xa0right way is when you\\u2019ll start to see a return on the time investment that it takes to grow your page. Let\\u2019s face it, no one likes the old, expensive, and sleazy lead generation tactics that cost a lot of money and take up a ton of your time. Using social media is going to be one of the easiest ways to establish yourself as a digital mayor of your town and start attracting, instead of constantly chasing.\\nMichelle Berman is the founder of Berman Media PD, and the creator of The Instagram Power Method, a proven course that will walk you through, step by step, on how to grow and maintain a valuable Instagram audience. Michelle has dedicated her last six years to teaching real estate professionals how to leverage Instagram as a lead generation force. Her knowledge is extensive in the space and because of that she\\u2019s been able to help many agents grow their business through her systems.\\nOn this episode, Michelle joins me to talk all about Instagram and the true importance of not only being on the platform, but always staying top of mind to your audience. She walks us through her personal strategy, and what she has her clients do when building out their Instagram presence. Listen in to see what Melissa thinks about what, when, how, and why to post on Instagram, plus learn the everlasting impact that Instagram brings!\\nToday\\u2019s Topics\\n\\nTop growth strategies for Instagram that WORK in 2021\\nThe difference between Facebook and Instagram\\nWhy it\\u2019s not too late, and why now is the perfect time to start Instagram\\nWhen to post on Instagram and how to strategically plan content\\nUsing Instagram to get people to know, like and trust you\\nThe impact of Instagram Stories, and why you should be using them\\nInstagram Highlights are your new website, let\\u2019s utilize them\\nThe four pillars of Instagram posting, and when to post content\\nContent ideas for Instagram and inspiration on finding what to post\\nPersonal branding is EVERYTHING in 2021, and here\\u2019s why\\n\\nConnect with Michelle\\nLearn more about Michelle and her strategies on her\\xa0Instagram (https://instagram.com/bermanmediasocial?igshid=1em7okk6k0agh). Want to take on her training, The Instagram Power Method? Do that\\xa0here (https://michelle-berman.mykajabi.com/offers/RtzsjJz9/checkout)!\\nResources\\nMichelle on Instagram (https://instagram.com/michelle_berman101?igshid=k1smjl09qhdj)\\nBerman Media PD (https://michelle-berman.mykajabi.com/)\\nFree 30 Day Social Media Content Calendar (https://blog.hubspot.com/blog/tabid/6307/bid/33415/the-social-media-publishing-schedule-every-marketer-needs-template.aspx)\\nThe Local Celebrity Video Challenge (https://realestatemarketingdude.com/training-courses/)\\nFOLLOW US ON TIKTOK (https://www.tiktok.com/@realestatemarketingdude?lang=en)\\nReal Estate Marketing Dude (http://www.realestatemarketingdude.com/)\\nREMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)'