How to Position Yourself to Win in a Down Market
b"Today we have a returning guest, all the way back from our first ever episode! We are bringing the in the big guns to help you survive this recession. Most agents have never seen this type of market but some of us have not only made it through, but leveraged it to put us ahead. Find out how.Michael Hellickson sold real estate for over 20 years, listing and selling over 100 homes/month, and carrying over 750 active and pending listings at one point. He began his real estate career in 1991 and has been among the top 1% of all agents nationally, before he even graduated high school! At the pinnacle of his sales career, Michael and his team were literally #1 Nationwide, out of over 1,000,000 real estate agents/teams!Three Things You\\u2019ll Learn in This Episode* How do you make sure everyone knows your name?* How are top agents thriving during a recession?* Why you need to be making content and developing a brand.ResourceCheck out Michael's Website (https://clubwealth.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcasts, we're going to do a little bit of a throwback. Today, this show was started in 2014. And I had no idea what I was doing. I used to pay someone $750 a month just to publish for podcasts for me, which is insane today. And all they would, they would just publish it. But you know, I didn't know what I was doing. And honestly, with content creation, you just sort of figure it out, you get better as you go today. I could have I could talk here for 60 minutes. And I don't even know what I'm talking about with my guests yet. I have an idea. But that's how skilled I've gotten in podcasting. And they're, and they're one out over time and so differently with video, guys, when you want to build your own brand with video, you have to do it consistently. And you'll get better as you go just like anything else. So the reason why I'm bringing that story up, though, is because the very first episode we ever did was with our guest today, and this was in 2014. And it was probably a terrible, terrible, terrible episode. But we did it right. And this is even before he started his big thing, he was just starting this at that time. So it's gonna be good show we're gonna catch back up and most importantly, today's what I want to focus on. And I know that a lot of you guys are scared, it's the fourth quarter. And regardless of what the market is doing, the fourth quarter is always a time when you work on your business and get ready for next year. Right while the market Christmas Thanksgiving, things typically slow down a little bit during this time of year, it's okay. But you don't slow down to you start working on your business. And that's what we're gonna focus on on this week's episode. So without further ado, we're gonna go ahead and introduce our guests, Mr. Michael hellicksen. From club wealth. What's up, dude?What's up, brother? It's good to see you. I've heard them a little hurt when he said, you know that first episode probably suck."