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b"Today we are continuing the conversation on how you can use the recession to launch your brand in front of everyone else. While everyone else is cutting costs and attempting to just weather this thing through, you should be capitalizing on the marketing vacuum and making sure everyone knows your name.Three Things You\\u2019ll Learn in This Episode* How you can capitalize on lead generation without spending a fortune.* How to develop a message that clients relate to.* How to present the right solution to sellers and earn a bunch of new clients.ResourcesReal Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome, folks. It is October 20.Thursday, we're seeing interest rates at 7.7%. You got the Prime Minister of Britain just resigned in three weeks What the hell is going on? Guess what, who the hell cares? What you do is you focus on your business right now. And none of the noise because if you turn on the news, it's very depressing. So beyond that, what we're going to be chatting about on this video, or on this video on this podcast today, I don't have any guests. I've been enjoying doing these little teaching sessions. And I don't practice these you guys, I just sort of get up and just everything here comes from the hip. But if you watch or listen to last week's podcast, I talked about one thing to own during this market in this recession, and that is your database. I'm not going to talk about database during this podcast, because we're gonna switch towards if you're going to do lead generation, what kind of lead generation and that's the topic of today. You have to own your database. First, folks, I've been saying it for years, it's the only recession proof business model now seen it before there was a recession.The truth is, you have to own your database, because it'll support you in any single market you're in. Alright. So if you did not listen to that podcast, I highly recommend not only do you subscribe to the show, you leave a great review, go listen to that podcast. And let me tell you why owning your database is so important not just in the recession in any market, because you don't have a business without it. But I want to talk about where opportunity is going to be going forward into this market. AndI'm one of the first people that said, we're going to, we're going to have a big reset here, I saw this in oh seven, I saw this in a way I was in the mix, I saw the behind the scenes. And I've done this before. I'm so excited for this market. What I'm not, I'm sad for it, because a lot of people have the potential to get hurt. However, from a business perspective, I'm excited about it because I know how to make money in these markets. And what I'm going to share with you today is going to be where if you're going to start focusing on lead generation, where you start focusing, right. And I'm telling you this because we see a lot of data, folks, we have a company called the owner, advocate and owner, advocate agent. And if you want to visit owner advocate agent, it is all about giving sellers,"