Steve Richards, Part 2: How to Cast a Strong Business Vision & Overlay the Right Core Values on Our Business Model
Many real estate entrepreneurs are slaves to the business because they don\u2019t have leverage or strong core values and systems. What\u2019s the difference between someone who turns this work into a business, and someone who just stays stuck in the grind and hustle? How do we build a culture where our people are loyal, accountable and hardworking? When it comes to hiring, how do we make sure we\u2019re actually doing it right?
On this episode, Steve Richards and I have a conversation about turning a real estate job into a business.
\xa0
3 Things You'll Learn
\xa0
The power of tracking everything
You need to constantly be tracking your numbers and metrics in the business. If you build your systems and track them very well, it will be easy to see what is and isn\u2019t working. You\u2019ll easily figure out where the problems lie, whether it\u2019s the list, the mail or the person doing the calls.
\xa0
How to build a standard to hold hires accountable to
Start documenting what you\u2019re doing before you hire someone. It gets you very clear on what needs to be done. Once you have to have that standard built, you have something to compare your people against when you start hiring. \xa0
\xa0
Why leverage improves the results we get
Even if we think we can do a task better than someone we hire, the truth is they will have the advantage of consistency over us. They are showing up every single day doing it consistently, while we\u2019re handling so many things that we can\u2019t always do that specific task to the same level.
\xa0
It\u2019s easy to think that our culture and core values don\u2019t really affect the bottom line, but without them we have no direction and nothing to hold ourselves accountable to. If we get our core values right, we cast the right vision and hire and manage to them correctly. When our people exhibit those core values, that means their behavior will be making the business do what we need out of it, and then we can get more of what we want in our lives.