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Real estate investing operations lean heavily on sales and marketing, and like anything that involves marketing, it\u2019s all about maximizing ROI. How does getting a coach help our businesses perform at a higher level? How do we make sure we\u2019re investing our time wisely? What does it take to run an operation that will bring us long-term wealth? On this episode, investor, coach and author of The Ultimate Guide to Wholesaling Real Estate, David Dodge shares on how we can get more out of our businesses with leverage and a solid funnel.\xa0

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Takeaways + Tactics\xa0

• 90% of our business is sales and marketing. In practice, our business is marketing and our product is real estate.\xa0
  
• There\u2019s cash now, cash flow and cash later. Cash now is a job, cash flow is rentals and leverage using real estate, and cash later is appreciation of the assets.\xa0
  
• Don\u2019t make building your buyer\u2019s list your main goal, focus on marketing for motivated sellers.\xa0\xa0

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Guest Bio-\xa0

David Dodge is a real estate investor, coach, author of The Ultimate Guide to Wholesaling Real Estate, and host of the Discount Property Investor podcast.\xa0

Buy the book The Ultimate Guide to Wholesaling Real Estate here.\xa0\xa0

To learn more about the podcast visit http://discountpropertyinvestorpodcast.com/.\xa0