Generating attention around our name and expertise is one of the most important tactics when building a successful business. How can we get our name into the public domain? What sort of content should we be sharing to yield the best results?
On this episode, the number one sales and marketing trainer in the world, Grant Cardone shares how to get our name out there and get our content in front of more people.
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3 Things We Learned From Grant Cardone
In order for people to like us enough to work with us, they have to know us first
To do business with people, they need to know, like and trust us. In order to take the first step, becoming known, we can use free platforms at our disposal to get our name into the public space. Our stories won\u2019t get out until we\u2019ve told it a thousand times, so we have to make sure we\u2019re building familiarity.
Be willing to give to get and start with giving value\xa0
If we want to build a client database, we have to be offering something. This doesn\u2019t need to cost any money- we\u2019ll benefit if we\u2019re offering our knowledge to an audience. Continue offering this kind of value every day and we\u2019ll be impossible to ignore.
Always share relatable stories
Not everything you share with your audience needs to be business-related. Your personal stories about family, health and relationships are relatable to people across industries. The people touched by your stories may do business with you purely because they know who you are on a personal level.
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We live in a world saturated with stories, so the thought of trying to stand out from the crowd can be intimidating. However, it doesn\u2019t need to be. We have to make sure we\u2019re putting ourselves on public platforms and sharing our stories every single day. The story doesn\u2019t even need to be different everyday- as long as we\u2019re consistently sharing information, we\u2019ll capture public attention. Remember, money follows attention.
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Guest Bio-\xa0
Grant Cardone is the number one sales and marketing trainer in the world. He is an entrepreneur, real estate mogul, and speaker. He\u2019s also the bestselling author of The 10X Rule, If You\u2019re Not First You\u2019re Last, and many more. His passion for pushing the boundaries in marketing has pushed him to the forefront of the sales industry.\xa0
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To get a FREE PDF copy of Grant\u2019s newest book, email melissa@cardonecapital.com\xa0
To find out more about Grant\u2019s bootcamp events, head to grantcordonebootcamp.com\xa0
To find out more about Grant, visit https://grantcordone.com