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A lot of real estate investors worry that acting with too much integrity can impact on our businesses negatively. Does integrity threaten our success? Do we need to focus on making a profit, above all else?

On this episode, I\u2019m sharing how acting in the interests of your clients can- and will- benefit your business.

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Takeaways + Tactics\xa0

Transparency and honesty are crucial for successful businesses. While we may think acknowledging our downfalls will negatively impact our businesses, in reality showing humility endears us to clients.

Be a problem solver. Targeting specific problems and telling clients how we can fix them shows dedication to solving problems, rather than making money.

Be genuine. It\u2019s one thing to say we have integrity; it\u2019s another to actually exhibit it. Integrity should be one of your core values. If it isn\u2019t, don\u2019t tell clients it is. Pretence is extremely damaging and will undermine any trust.

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So often, we\u2019re warned against being too \u2018nice\u2019. We fear losing out on good money. However, in reality, transparent processes and integrity go a long way in gaining relationships with clients. Success in sales is based on being trusted and respected. Rather than asking if it\u2019s possible to make money by having integrity, we should be asking if it\u2019s possible to be successful without it.