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Day 2 of our challenge and we are seeing a lot of promising progress. Today, we\\u2019re tackling what I think is the most enjoyable step in the process \\u2013 marketing. Yesterday, we showed you the market or county we were going into and in this episode, we will show you what we\\u2019re going to do for the marketing.

A lot of people think that getting leads is hard, takes a lot of time and needs a lot of money. Over the years of this podcast, I have always taught that our marketing strategy isn\\u2019t something fancy, complicated or above you. It\\u2019s actually easy\\u2026you just have to approach it from a mindset of \\u201chow CAN I do this\\u201d instead of \\u201cI can\\u2019t do this.\\u201d 

So, Gavin shares his marketing strategy targeting motivated sellers in the housing market he\\u2019s selected. He\\u2019s doing skip tracing, cold calling, text messaging and direct mail. Gavin shows how he put together a list through skip tracing and how he\\u2019s running the same list through marketing THREE different ways to get the most deliverability rate possible. Why is he taking the same list and marketing 3 ways? It\\u2019s because each person has a different marketing language. One may respond to a cold call, while another would rather respond to a text and there are some who would get intrigued with a direct mail offer. He hasn\\u2019t even started with the texting and direct mailing as of yet and has only done 5 hours of cold calling a day before this episode. Guess what? He\\u2019s already gotten 4 leads with one being very close to closing the contract.

With houses, it\\u2019s super important that you answer the phone live especially if it\\u2019s a direct mail lead. It\\u2019s a challenge to get people on the phone and when you do, you have to talk to them live. With vacant land, the competition is not as stiff so you can direct them to voice mail but you have to make sure you call them back. 

Now, going into my vacant land marketing. I\\u2019m doing something a bit different here. A lot of land investors like to send blind offers and you make a ton of people mad with that. The advantage of that is the low offers and you don\\u2019t need to talk to anybody until they see your offer. The draw back is you have to send a lot more mail to get leads. What I\\u2019m doing is you don\\u2019t have to send as much mail but what I want is to get as many people to call me as possible because 75% of your deals come from follow up. You can get more deals with less marketing if you have more leads to work on. 

I share how the land neutral letters I send out make this possible and show the whole process including how I do my settings, track data for leads and compare the market value with my offer price. We send the letter and they go to voicemail. This is all done and automated in Freedomsoft. 

When you use automation delegation for your marketing, things are happening while you\\u2019re busy and leads are generating while you\\u2019re doing something else. 

If you want lifetime access to the recordings, private Q&A coaching calls, our Contracts and Document Package, and many more freebies, you have to have VIP Access. We\\u2019re taking all this down from the Facebook groups next week. Go to NewMarketVIP.com. 

What\\u2019s Inside: 

\\u2014Gavin talks about the marketing strategy he\\u2019s doing now.

\\u2014Primary results from Gavin\\u2019s cold calling. 

\\u2014Land neutral letters for getting leads in vacant land.

\\u2014How I set up my marketing automation in Freedomsoft.

\\u2014Our VIP offer for lifetime access.