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As a marketing ninja with decades of experience, Richard Roop understands how to create more effective marketing campaigns. Whether it\\u2019s mailers, postcards, or social media campaigns, Richard focuses on building relationships and establishing credibility by the type of advertisements he puts out.\\nWhat\\u2019s better? Putting a very lengthy sales message on an oversized postcard that goes to everyone in the neighborhood, or sending it specifically to absentee owners in a wider geographic area? While some of the best things are really inexpensive, you can\\u2019t do them too often because they\\u2019ll make you look cheap.\\nRichard says that you should be a big fish in a small pond, or focus your attention on a smaller market. We talk about the perfect size of a market, and how focusing on a small list can double your responses.\\nDo you want to do more deals? Then you need to be talking to sellers. Richard explains how changing the call to action can move the needle on how many sellers you talk to. By moving from an \\u201cad style\\u201d ad to an \\u201cadvertorial\\u201d style, you can draw in more interested leads who\\u2019ve self-selected themselves to work with you.\\nIf you have any advertising that you\\u2019d like Richard to critique for you, he\\u2019d be happy to give you some feedback as long as you let him turn you into a case study. With decades of experience inmarketing, Richard knows how to build relationships that don\\u2019t feel fake or scammy to your audience.\\nI just signed up for Richard\\u2019s newsletter on his website to receive thousands and thousands of dollars worth of free education. I had his CDs in the back of my car for years and years, and I\\u2019m so excited to have his resources in digital format now.\\nWhat\\u2019s Inside:\\n\\u2014Richard explains why the magic bullet postcard marketing campaign is so successful.\\n\\u2014What makes a terrible postcard?\\n\\u2014Anything you can do to personalize your marketing will increase its effectiveness.\\n\\u2014Why you want all of your marketing to do the work for you.\\n\\u2014What the Ultimate Strategy is and how you can make it work for you.

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