REI In Your Car 115: The Main Difference Between People Who Do Deals and Those Who Dont

Published: Nov. 18, 2016, 10 a.m.

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You\\u2019ll hear a great sigh of relief in my voice in this episode. It was the morning after the election, and I\\u2019m SO relieved it\\u2019s over. It\\u2019s not the subject of my message today, but I can\\u2019t help but say how glad I am that it\\u2019s all over.

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What I\\u2019m focusing in on is the main difference \\u2014 as I see it, talking with investors nearly every day \\u2014 between the ones who are moving forward in this business and the ones who just can\\u2019t seem to get it off the ground.

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It\\u2019s not knowledge, although that\\u2019s important. It\\u2019s not people skills, though that too is important. It\\u2019s not negotiation power, and yes, that\\u2019s also important. But none of it matters if you\\u2019re not doing this one thing.

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