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Are you using the \\u201cspray and pray\\u201d strategy for your marketing? That\\u2019s how I used to do it. I thought it was a strategy, but in actuality, it was a guessing game. (And I wasted a lot of time and money.)

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Since then, I\\u2019ve come to understand how powerful focus can be.

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In this episode I\\u2019m answering a question about direct mail, but I take the question a bit further\\u2026 I talk about an investor I know who markets in a small zip code and makes a killing. He epitomizes the saying: \\u201cAn inch wide and a mile deep.\\u201d

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When this marketing strategy is used, it changes the way you work with your direct mail campaigns. It even changes the way you perceive the numbers and the results.

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