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I\\u2019m starting off this episode with a direct question, and it\\u2019s one I hear a lot:

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\\u201cShould I be marketing to absentee owners or high-equity properties?\\u201d

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But here\\u2019s my question right back: \\u201cIs this a valid question? Is this a question you should be spending time deliberating?\\u201d

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I want to give you something better to spend your time on\\u2026 and that\\u2019s research and targeting. Once you do that, the question of whether to market to absentee owners or high-equity properties becomes irrelevant. Such criteria cease to matter.

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As you\\u2019ll hear, I\\u2019m going to outline the details of my strategy, which is to target narrow and deep. See, when that focus is in place, you\\u2019re marketing to all the different lists in that area and you\\u2019re not concerned about which ones to include or leave out.

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How does that line up with the way you\\u2019re currently marketing? Are you throwing marketing to the wind and hoping? There\\u2019s a better way and I\\u2019ve laid it all out in this episode.

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