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In this episode, I\\u2019m back again talking with Direct Mail king, Rick Ginn. We had so much to talk about on this topic that this is actually Part 2 with Rick. So, make sure you go find Part 1 because this is valuable info.

Rick used to work 80 hours a week in a corporate job and finally kicked it to the curb to jump into REI. Why? The main reason, he says, is because it gives his absolute freedom to do whatever he wants, which is mainly spend time with his family. It\\u2019s been about 10 years and Rick hasn\\u2019t looked back.

In today\\u2019s episode, we\\u2019re talking about how to reach that mid-level fruit \\u2013 and the answer is by following up. Period. I\\u2019ll say it again\\u2026 to make consistent money in this business – focus on the mid-level fruit \\u2013 and that involves more follow-up. So, Rick will tell us exactly what his script is when he talks to sellers; why it\\u2019s so important to answer the phone; all the systems and services he uses to help automate his business; how to approach follow up the right way and more.

Still tons to talk about, so away we go\\u2026